Text message marketing usually relies on the use of short message services or commonly known as SMS in delivering marketing communications directly to consumers. The mobile phone’s reach and popularity has given guarantee that the message will be targeting and will be delivered to the consumer without having to go for expensive branding and print media communications. The records and the statistics of the more developed nations have revealed that about 80% of the text message marketing content is going to be read by the recipient. This has made the text message to be an efficient marketing tool. Though this is considered intrusive and a form of spam, it still remains that bulk SMS sending companies have managed to send messages across through legal ways and is actually the reason with why they are able to sell the services to people who actually needs them.
Text message marketing is actually a focused, brief and also well-positioned for one to read while they are on the go. Text message marketing actually engages service providers who could actually help in sending bulk message over the network of different telecom providers. There’s a simple technology in doing this and there are likewise various options which you can choose from. You can find some service providers who are able to help in providing a two-way interaction and there are those that can restrict it to one way. Most marketing campaigns actually are done with a certain objective in place. If ever the marketing message is generating loyalty, it could in fact help to know the customer demographics and profile to where the message is being sent and whether this is just meant to spread brand awareness, then it could be a one way distributive network communication.
Reputable service providers will be able to aid in designing a registered shortcode for your firm. The benefit with this is that while you are reaching out to your targets, customers and prospects, they could also return or engage back with the sender of the SMS and then ask for information. This could help to determine which customers are serious. It will also help the marketer in measuring the success of the marketing campaign.
Automated text message marketing campaigns can be personalized and it could be real time and immediate. Service providers also will have the ability to send a message to their customers or targets if they are ever near the store or outlet of the marketer. This will be able to make it more real and attractive at the same time for the recipient and may turn to sale. Mobile phone technology being partnered with a good short message writing skill can help to reach target audience easily and one that’s in a low cost.